News

PRODUCTS WITH SOUL

Handcrafted products from handstich are items you will treasure forever. we are interested in creating products with soul. masterfully and yet effortless. we are inspired by craftmanship quality and are fascinated by design classics with their own history. their originality and honesty enchants us to achieve “want haves“ of the present that we reinterpret and enhance in a modern way. effortlessly. with its own twist. and uncompromising quality. Reigniting the spirit of the handstich community to discover something new – both emotionally and intellectually – is what we live for. that is why we take our time to enhance an...

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"That Others May Live"

THE BRAND Parajumpers is a project deriving from the cooperation between Ape and designer Massimo Rossetti, who has many years of experience as a designer of outerwear, and also as an importer of American brands for the Italian market.A meeting with a serving member of the 210th Rescue Squadron in an ill-famed bar in Anchorage, Alaska provided inspiration for  Massimo Rossetti’s latest creation. The result is an extremely innovative outerwear collection with highly technological components, designed above all else to be functional. THE INSPIRATION The men of the 210th Rescue Squadron, based in Anchorage, Alaska, are highly trained for extreme...

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Denim DNA

      AG was launched in 2000 by Yul Ku, a pioneer in the denim industry. While our DNA is rooted in denim, AG's evolution from an exclusively premium denim brand to a contemporary lifestyle brand began in 2008 when Samuel Ku, son of Yul Ku, took over as the brand's Creative Director. Since then, Samuel and the AG design team have focused their efforts on seamlessly integrating complete collections that reflect the true sensibility of the brand: Chic. Sophisticated. Classic. From the initial stages of concept and design, to cutting, sewing, laundering, finishing and shipping, AG’s vertically integrated...

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Heritage & Responsibility

  Making adventure last since 1960 In the 1950’s, 14 year-old Åke Nordin from Örnsköldsvik in Northern Sweden spent more time outdoors than indoors. After many long treks in the mountains, Åke decided the backpacks at the time were unsatisfactory and took matters into his own hands by building a wooden frame. This evenly distributed weight across his back so the pack did not end up uneven, pear-shaped, and uncomfortable. It also meant he could carry more weight with ease. Åke’s innovation quickly caught on and in 1960 Fjällräven became the first to commercially make and distribute framed backpacks. Fjällräven...

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Not just an accessory

    For us, a hat isn’t just an accessory that we occasionally throw on as we’re leaving the house. It’s the most critical part of our everyday wardrobe. It’s the first thing someone sees when they look at your face and their first impression of your personal style. It’s the billboard that tells the world who you are, what you value, your passions, where you’re from and how you live your life. Being from Southern California, we grew up a part of many different cultures. We skated & snowboarded, played baseball & football, and were surrounded by some of...

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