News

Denim DNA

      AG was launched in 2000 by Yul Ku, a pioneer in the denim industry. While our DNA is rooted in denim, AG's evolution from an exclusively premium denim brand to a contemporary lifestyle brand began in 2008 when Samuel Ku, son of Yul Ku, took over as the brand's Creative Director. Since then, Samuel and the AG design team have focused their efforts on seamlessly integrating complete collections that reflect the true sensibility of the brand: Chic. Sophisticated. Classic. From the initial stages of concept and design, to cutting, sewing, laundering, finishing and shipping, AG’s vertically integrated...

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Heritage & Responsibility

  Making adventure last since 1960 In the 1950’s, 14 year-old Åke Nordin from Örnsköldsvik in Northern Sweden spent more time outdoors than indoors. After many long treks in the mountains, Åke decided the backpacks at the time were unsatisfactory and took matters into his own hands by building a wooden frame. This evenly distributed weight across his back so the pack did not end up uneven, pear-shaped, and uncomfortable. It also meant he could carry more weight with ease. Åke’s innovation quickly caught on and in 1960 Fjällräven became the first to commercially make and distribute framed backpacks. Fjällräven...

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Not just an accessory

    For us, a hat isn’t just an accessory that we occasionally throw on as we’re leaving the house. It’s the most critical part of our everyday wardrobe. It’s the first thing someone sees when they look at your face and their first impression of your personal style. It’s the billboard that tells the world who you are, what you value, your passions, where you’re from and how you live your life. Being from Southern California, we grew up a part of many different cultures. We skated & snowboarded, played baseball & football, and were surrounded by some of...

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Because You Can.

       

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GO NUTS !

Psycho Bunny redefines the classics with inimitable wit and peerless quality, giving tradition an updated edge. Our polo shirt is not only the one staple you need in your closet, but as you build your collection you’ll find it’s the best polo you’ve found. Made of 100% Pima cotton, its taped seams and signature side vent ensures a crisp, neat, athletic fit. Find your size in a variety of seasonal colors; we guarantee that over time it’ll maintain its shape, wash after wash. Make the Psycho Bunny polo a staple of your wardrobe—you’ll be glad you did.   100% Pima CottonWorld-renown for...

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