West Coast Prep

  I think in order for anybody to understand why the johnnie-O brand was created, they might need to know a little something about yours truly. I was born in St. Louis, Missouri, the fifth of seven kids. We moved to Chicago in 1968, then moved to Los Angeles in ‘72, and then moved back to Chicago in ‘74. I spent most of my time growing up on the north shore of Chicago in a town called Winnetka, a place where blue blazers, khaki pants, and “alligator” shirts were pretty much the norm. Ten years later I went back to...

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Who is this fish named Fred?

  A fish named Fred was born in the hot summer of 2011. The then 10 years old daughter of Rob, Isabel Schalker, came up with the idea to give the brand name Freddy Fish. Because Freddy Fish is a computer game from the arcade game era, the name had to be transformed into A fish named Fred. It’s a fresh and crisp lifestyle concept for men and women with original and colorful elements that stands out by using luxurious materials and refined details. The Amsterdam based brand is currently sold in Holland, Germany, UK, Ireland, Qatar, Abu Dhabi, Singapore,...

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An Italian story.

  Founded in 1975 by the Dini family, Paul & Shark is today synonymous with Italian elegance and style, with its Men's, Women's, Children's and Accessories collections available in 73 different countries. INTEGRATED PRODUCTION FROM THE VERY BEGINNING On 4 March 1957 the Maglificio Daco mill, founded in 1921, opened its doors once again under new owner Gian Ludovico Dini who, nine years later, changed its name to Dama S.p.A. Every aspect of production took place within the company, from producing yarns to making the boxes used to package the clothing. Items were even shipped throughout the world thanks to...

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